From Rewards to Retention: The 5 Loyalty Program Errors Brokers Want To Keep away from (Case Research)
From Rewards to Retention: The 5 Loyalty Program Errors Brokers Want To Keep away from (Case Research)
From Rewards to Retention: The 5 Loyalty Program Errors Brokers Want To Keep away from (Case Research)
From Rewards to Retention: The 5 Loyalty Program Errors Brokers Want To Keep away from (Case Research)
Acquisition is getting costlier. Most brokers already know that. The more durable query is what occurs after the consumer funds the account.
This session seems to be at how dealer loyalty programmes are transferring from “nice-to-have rewards” right into a critical retention layer contained in the consumer portal.
On this session, Desmond Leong, CEO of Returning.AI, will break down the sensible mechanics behind high-performing dealer loyalty programmes: what to reward, what to not reward, how onshore and offshore entities want completely different incentive buildings, what belongs within the rewards retailer, and the way brokers can recycle reward budgets again into buying and selling worth as a substitute of letting them disappear as pure value.
The speak will cowl widespread errors brokers make when launching loyalty programmes, together with copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to attach rewards to lifecycle phases, and measuring vainness engagement as a substitute of retention, LTV, CAC payback, deposits, and energetic buying and selling behaviour.
Attendees will depart with a transparent do-and-don’t framework they will use to pressure-test their very own loyalty technique.
Why loyalty is not a “nice-to-have” advertising and marketing characteristic for brokers
The constructing blocks of any loyalty program and what they imply: factors, tiers, missions, shops, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators learn loyalty incentives and the place the compliance traces are
What ought to go within the rewards retailer, and what quietly destroys ROI
How buying and selling credit, rebates, VIP perks, training, and repair advantages can recycle worth again into the brokerage
The 5 errors brokers ought to keep away from when constructing or shopping for a loyalty programme
Actual figures from a dwell deployment: what moved in each day exercise, tier development, and dealer spend
Acquisition is getting costlier. Most brokers already know that. The more durable query is what occurs after the consumer funds the account.
This session seems to be at how dealer loyalty programmes are transferring from “nice-to-have rewards” right into a critical retention layer contained in the consumer portal.
On this session, Desmond Leong, CEO of Returning.AI, will break down the sensible mechanics behind high-performing dealer loyalty programmes: what to reward, what to not reward, how onshore and offshore entities want completely different incentive buildings, what belongs within the rewards retailer, and the way brokers can recycle reward budgets again into buying and selling worth as a substitute of letting them disappear as pure value.
The speak will cowl widespread errors brokers make when launching loyalty programmes, together with copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to attach rewards to lifecycle phases, and measuring vainness engagement as a substitute of retention, LTV, CAC payback, deposits, and energetic buying and selling behaviour.
Attendees will depart with a transparent do-and-don’t framework they will use to pressure-test their very own loyalty technique.
Why loyalty is not a “nice-to-have” advertising and marketing characteristic for brokers
The constructing blocks of any loyalty program and what they imply: factors, tiers, missions, shops, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators learn loyalty incentives and the place the compliance traces are
What ought to go within the rewards retailer, and what quietly destroys ROI
How buying and selling credit, rebates, VIP perks, training, and repair advantages can recycle worth again into the brokerage
The 5 errors brokers ought to keep away from when constructing or shopping for a loyalty programme
Actual figures from a dwell deployment: what moved in each day exercise, tier development, and dealer spend
Acquisition is getting costlier. Most brokers already know that. The more durable query is what occurs after the consumer funds the account.
This session seems to be at how dealer loyalty programmes are transferring from “nice-to-have rewards” right into a critical retention layer contained in the consumer portal.
On this session, Desmond Leong, CEO of Returning.AI, will break down the sensible mechanics behind high-performing dealer loyalty programmes: what to reward, what to not reward, how onshore and offshore entities want completely different incentive buildings, what belongs within the rewards retailer, and the way brokers can recycle reward budgets again into buying and selling worth as a substitute of letting them disappear as pure value.
The speak will cowl widespread errors brokers make when launching loyalty programmes, together with copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to attach rewards to lifecycle phases, and measuring vainness engagement as a substitute of retention, LTV, CAC payback, deposits, and energetic buying and selling behaviour.
Attendees will depart with a transparent do-and-don’t framework they will use to pressure-test their very own loyalty technique.
Why loyalty is not a “nice-to-have” advertising and marketing characteristic for brokers
The constructing blocks of any loyalty program and what they imply: factors, tiers, missions, shops, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators learn loyalty incentives and the place the compliance traces are
What ought to go within the rewards retailer, and what quietly destroys ROI
How buying and selling credit, rebates, VIP perks, training, and repair advantages can recycle worth again into the brokerage
The 5 errors brokers ought to keep away from when constructing or shopping for a loyalty programme
Actual figures from a dwell deployment: what moved in each day exercise, tier development, and dealer spend
Acquisition is getting costlier. Most brokers already know that. The more durable query is what occurs after the consumer funds the account.
This session seems to be at how dealer loyalty programmes are transferring from “nice-to-have rewards” right into a critical retention layer contained in the consumer portal.
On this session, Desmond Leong, CEO of Returning.AI, will break down the sensible mechanics behind high-performing dealer loyalty programmes: what to reward, what to not reward, how onshore and offshore entities want completely different incentive buildings, what belongs within the rewards retailer, and the way brokers can recycle reward budgets again into buying and selling worth as a substitute of letting them disappear as pure value.
The speak will cowl widespread errors brokers make when launching loyalty programmes, together with copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to attach rewards to lifecycle phases, and measuring vainness engagement as a substitute of retention, LTV, CAC payback, deposits, and energetic buying and selling behaviour.
Attendees will depart with a transparent do-and-don’t framework they will use to pressure-test their very own loyalty technique.
Why loyalty is not a “nice-to-have” advertising and marketing characteristic for brokers
The constructing blocks of any loyalty program and what they imply: factors, tiers, missions, shops, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators learn loyalty incentives and the place the compliance traces are
What ought to go within the rewards retailer, and what quietly destroys ROI
How buying and selling credit, rebates, VIP perks, training, and repair advantages can recycle worth again into the brokerage
The 5 errors brokers ought to keep away from when constructing or shopping for a loyalty programme
Actual figures from a dwell deployment: what moved in each day exercise, tier development, and dealer spend