San Francisco–based mostly startup GIGR (doing enterprise as Playad) mentioned it has raised $5.4 million in pre-seed funding to speed up the event of AI-powered advertising and marketing brokers designed to assist corporations create, take a look at, and optimise promoting inventive with much less handbook effort.
The spherical was led by BRV Capital Administration and Mirae Asset Enterprise Funding, with participation from angel buyers together with Krafton board member Bora Chung, Hyprsense founder Jihun Yu, and Krew Capital, the corporate mentioned.
GIGR is growing an AI-native, multi-agent workflow that spans the total promoting inventive lifecycle, from briefing and manufacturing to experimentation, measurement, and iteration.
The corporate mentioned current advertising and marketing instruments stay fragmented, forcing groups to depend on sluggish handoffs and retrospective evaluation with restricted steerage on what inventive to construct subsequent.
The startup’s first product, Playad, launched within the third quarter of 2025 and focuses initially on interactive promoting codecs, significantly in gaming.
These codecs typically ship larger conversion charges and decrease cost-per-install by permitting customers to interact straight with a product, whereas producing granular efficiency knowledge akin to faucets and person selections.
Regardless of their effectiveness, interactive adverts have traditionally been costly and sluggish to provide, requiring specialised improvement sources.
GIGR mentioned Playad allows entrepreneurs to quickly construct and iterate interactive adverts, turning inventive manufacturing right into a repeatable, test-driven workflow at a fraction of the fee.
The platform is designed to help fast A/B testing and experimentation, and is being constructed to increase past interactive adverts into picture and video codecs inside a single system.
GIGR was based by a seven-member group with backgrounds spanning gaming, AI, finance, and enormous know-how companies, together with former executives from Bagelcode, Financial institution of America, YouTube, and PlayStation.
The funding underscores rising investor curiosity in AI brokers that transfer past content material technology to decision-making and iteration.
By concentrating on interactive adverts, the place efficiency indicators are clearer, GIGR is betting that automation and quicker suggestions loops can materially enhance return on advert spend, significantly in gaming and performance-driven advertising and marketing sectors.