For the reason that begin of 2024, ECC’s prime precedence has been delivering one of the best expertise for ZEC customers. Which means constructing an intuitive interface for Zcash and letting the UX necessities inform protocol growth, all the time in service of actual customers.
Due to our small workforce’s laborious work, we’ve made main progress in driving Zcash adoption, most notably by the launch of the Zashi cell pockets.
Zashi is rising quickly, and the momentum round shielded ZEC has by no means been increased. To maintain constructing on this development, we’re making a number of necessary organizational adjustments to take away inside friction and place ECC for continued success in 2026 and past.
Engineering
First, we’ve introduced our core protocol and cell engineering groups collectively underneath @andrea_kob’s management. The cell engineering workforce behind Zashi has shipped extremely nicely underneath her route, and we’re excited to carry that very same focus and velocity to all of our engineering efforts. Her distinctive organizational abilities, structured method, and confirmed expertise working with each groups to ship outcomes each time, make Andrea the best particular person to guide this transition.
This key transfer permits for tighter planning, sooner iteration, and extra constant execution throughout the board. Primarily, it reinforces the pure suggestions loop between Zashi and the protocol, the place consumer insights can instantly inform protocol priorities.
Key targets embody:
- Aligning Zashi’s consumer expertise with protocol growth, so consumer insights form each layer of our work.
- Unifying planning and processes throughout groups for better readability and effectivity.
- Coordinating round shared objectives to maximise impression.
Advertising
Subsequent, we’ve consolidated all advertising and marketing and communications underneath Peacemonger’s management. As Zashi turns into the first gateway to Zcash for brand spanking new and returning customers, we want a unified voice and a targeted technique to achieve, educate, and assist the rising viewers.
Peacemonger has been balancing a variety of tasks throughout product and advertising and marketing at ECC. She has been instrumental in serving to Zcash discover product-market match, grounding our technique in deep consumer analysis, and shaping and refining Zashi’s UX. She’s been the drumbeat of the folks we’re constructing for and has introduced the science to life. Now, she is going to lead the following section of ECC’s work with that very same imaginative and prescient and execution to drive Zcash and Zashi adoption at scale.
Key targets embody:
- Constructing out a lean world-class advertising and marketing workforce
- Strengthening Zashi, Zcash, and ECC model identities
- Driving messaging and campaigns that develop utilization and consciousness of shielded ZEC
Product
Since Josh Swihart took the helm at ECC two years in the past, Zashi has advanced from a barebones prototype into probably the most trusted and sturdy interface for Zcash, reigniting the adoption of shielded ZEC and directing protocol growth. This transformation displays a product imaginative and prescient rooted in real-world use instances, intuitive UX, and an unwavering dedication to privateness. As ECC continues to scale, his imaginative and prescient and targeted management will stay central to our product technique.
With adjustments throughout Engineering and Advertising, the Product operate can also be coming into a transition to assist continued development. For now, Josh, who has been hands-on with product growth from the beginning, will proceed to information Zashi in shut coordination with cross-functional groups.
Key targets embody:
- Delivering a world-class consumer expertise for ZEC that drives development
- Delivery an unstoppable cross-platform UX with wealthy capabilities for storing and utilizing shielded ZEC
- Deepening alignment between product, engineering, advertising and marketing, and consumer perception
Finance, Partnerships, & Assist
We’re additionally increasing Tony Margarit’s position to guide ECC’s operational development. Since becoming a member of us, Tony has been instrumental in constructing out our monetary infrastructure, overseeing treasury administration, accounting, and the monetary modeling & forecasting that information our technique. He’s labored intently with exterior counsel to assist us navigate complicated regulatory and authorized issues, whereas additionally overseeing core HR capabilities which have strengthened our inside basis.
Now, Tony will apply that very same operational excellence to ECC’s outward-facing work. As Zashi adoption grows, we should scale our assist infrastructure and construct the correct partnerships to serve a rising consumer base. Tony’s expertise and management will guarantee we do each with care, readability, and a deal with long-term success.
Key targets embody:
- Aligning partnerships with our adoption objectives
- Constructing the operational infrastructure wanted to assist a rising Zashi consumer base
- Eliminating cross-functional bottlenecks to speed up our execution
Protocol Analysis & Safety
Lastly, we’re formalizing a devoted deal with long-term protocol analysis and safety underneath the management of Daira‑Emma Hopwood. Because the principal creator of the Zcash Protocol Specification, which is broadly considered some of the rigorous and complete specs in crypto, Daira‑Emma has formed the very basis of Zcash with extraordinary precision, foresight, and cryptographic brilliance. The spec’s readability, completeness, and depth mirror a degree of mastery few within the trade can match.
With a uncommon potential to intuit and purpose by cryptographic methods at each layer, Daira‑Emma stays unmatched in grasp of the protocol and the mathematics that powers it. This subsequent chapter will leverage that experience to make sure Zcash continues to guide not solely in privateness, however in safe, adaptable, and user-aligned protocol design. This focus ensures continuity within the areas the place Zcash wants it most: analysis, specification, and safety of vital methods.
Key targets embody:
- Deep analysis into protocol design, specs, and formalization
- Cross-functional collaboration with the Zcash Basis, Undertaking Tachyon, Shielded Labs, and others
- Guiding protocol evolution with a user-first mindset, making certain it aligns with real-world wants
- Main ECC’s safety initiatives as each Zashi and Zcash scale
Why Now?
Shielded ZEC utilization is rising. Zashi is gaining traction. Assets are pouring into the ecosystem. We’re seeing actual momentum, actual customers, and actual alternative.
Zcash’s explosive development over the previous couple of months indicators one thing necessary: the crypto panorama is altering, and the work we’ve accomplished over the past two years has positioned ECC to guide. To fulfill this second, we should proceed to evolve. We’re seeing the proof that our technique is working. Now we’re doubling down.
Thanks for all you’ve accomplished to get us right here, and for what we’re about to perform collectively.
Onward.