Following the surprising success of the Ray-Ban Meta sensible glasses, which have bought two million pairs since launch in late 2023, Meta is releasing new variations of its AI sensible glasses below the Oakley and Prada manufacturers.
In keeping with a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the father or mother firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta sensible glasses will goal athletes and lively prospects, whereas the Prada partnership will give Meta a high-end take care of a notable style home.
Associated: Apple Is Reportedly Growing AI Good Glasses to Compete with Meta and Google
The Oakley glasses will reportedly begin at $360, a better worth level than the $299 Ray-Ban Metas, however have a extra weather-resistant type, a supply instructed CNBC. The glasses will be capable of take images and movies, make calls and ship textual content messages by way of voice instructions, livestream content material, and play music, identical to the Ray-Ban Metas. They can even have AI capabilities, so customers can ask questions by way of a “Hey Meta” voice command.
Bloomberg additionally reported in January that the Oakley glasses had been set to be launched later this yr, and the digital camera will probably be within the middle of the body as a substitute of on the facet, just like the Ray-Ban Metas, in order that “cyclists and different athletes” may document footage.
Meta previewed the Oakley partnership on social media on Monday by creating a brand new Instagram account for “Oakley | Meta” with one submit that reads: “The following evolution is approaching June 20.”
Prada, in the meantime, renewed its eyewear licensing settlement with Luxottica for the following decade in December. Former Meta staff instructed CNBC that Prada eyewear designs had been an excellent match for Meta as a result of the glasses characteristic thick temples that may home extra expertise.
Meta has but to announce the Prada deal or a timeline for when the sensible glasses will hit the market.
Associated: Google Is Making AI ‘Clever Eyewear’ With Warby Parker After Eyeing Meta’s Ray-Ban Success
EssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta sensible glasses. Meta launched a first-generation pair in 2021 and a second-generation pair in 2023.
The second-generation glasses took off; EssilorLuxottica CEO Francesco Milleri mentioned throughout an earnings name in February that the AI sensible glasses had been “an awesome success” and that the corporate plans to supply 10 million of them by the top of subsequent yr.
Meta, in the meantime, can be making a broader push into synthetic intelligence. The corporate introduced final week that it will make investments $14.3 billion in AI information labeling startup, Scale AI, in alternate for a 49% stake. Some Scale AI staff, together with CEO Alexandr Wang, will be a part of Meta as a part of the transfer.
Following the surprising success of the Ray-Ban Meta sensible glasses, which have bought two million pairs since launch in late 2023, Meta is releasing new variations of its AI sensible glasses below the Oakley and Prada manufacturers.
In keeping with a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the father or mother firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta sensible glasses will goal athletes and lively prospects, whereas the Prada partnership will give Meta a high-end take care of a notable style home.
Associated: Apple Is Reportedly Growing AI Good Glasses to Compete with Meta and Google
The remainder of this text is locked.
Be part of Entrepreneur+ at present for entry.