
CRED has launched two co-branded bank cards with IndusInd Financial institution as we speak: an entry-level CRED IndusInd Financial institution RuPay Credit score Card and an invite-only premium card referred to as Sovereign.
This marks CRED’s official entry into the bank cards, transferring past its ordinary invoice funds, lending, and commerce play.
Right here, we’re wanting on the entry degree bank card that runs on Rupay community.
Options & Advantages

- Becoming a member of Payment: Nil
- Rewards: 5% on ecommerce transactions & CRED UPI (on-line)
- UPI Rewards: 1% on offline, CRED UPI (Offline) and different UPI Scan and Pay
- Capping: 5000 CRED Factors on accelerated 5% classes per assertion cycle. 500 Factors on Scan and Pay per assertion cycle.
- On the spot redemption at 500+ CRED Pay retailers, lodges (Expedia) & flights (Ixigo)
- Level Worth: 1: 1 INR for above redemptions; 1:0.50 INR for invoice funds on CRED
All particulars of the cardboard are up on IndusInd portal and right here’s the Financial institution’s press launch of the launch.
My Ideas
Accomplice Financial institution: IndusInd Financial institution will not be so standard for Credit score Playing cards, however that’s in all probability the very cause why CRED select the Financial institution. It is a nice win for each events when it comes to enterprise. However for finish customers, solely time will inform.
This partnership, if effectively executed is certain to extend IndusInd Financial institution’s market share within the Credit score Playing cards considerably.
Rewards: Splendidly executed, in par with business calls for in the mean time. Whereas it’s all good on paper, we’ll have to attend and see how the fact is.
Redemption at CRED Pay retailers goes to be one of many candy spot and that is going to be an exquisite USP for CRED to promote CRED Pay Companies. If carried out effectively, CRED Pay has the potential to turn out to be as standard as Amazon Pay in beneath 5 Years.
Bottomline
CRED IndusInd Financial institution Rupay Credit score Card appears to be like fantastic on paper and hope the true world person expertise is pretty much as good because it appears to be like.
Whereas it’s fantastic for millennial in search of journey redemptions, the SBI Cashback Credit score Card stays because the King of Cashback Credit score Playing cards on this phase, which is nice for individuals who love direct cashback, as an alternative of factors.
That stated, count on an in depth overview of the CRED Rupay Bank card within the coming weeks.
What’s your view on the newly launched CRED IndusInd Financial institution Rupay Credit score Card? Share your ideas within the feedback beneath.
