[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram

As we speak, we’ve the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your position with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the know-how sector and energetic involvement in the local people, I’ve at all times contemplated: How can we infuse extra know-how into our native financial system to foster its progress and promote sustainability? After partaking with over 100 native retailers and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three main targets: empower native companies to thrive, encourage shoppers to help native buying, and leverage knowledge insights and analytics to digitally remodel your complete sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with gifted companions to handle different elements of the enterprise.

2) What’s Pointsgram about?

Pointsgram is a know-how startup with a mission to raise native buying experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the optimistic influence of community-based options. With Pointsgram, we collaborate with each native retailers and shoppers.

For native retailers, membership in our community grants entry to instruments akin to buyer rewards, provide administration, buying knowledge evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and ultimately revenues for engaged retailers

For shoppers, we improve their native buying journey with incentives, gives, rewards, with an general money-saving strategy. They now have a rewarding journey the place they accumulate factors at any member store of the community, and redeem factors wherever within the community as effectively, a real community-based program. Moreover, we commonly have interaction with the neighborhood to advertise Pointsgram and emphasize the significance of supporting native retailers, showcasing our community members. In actual fact, our in-person sales space in Mississauga has grow to be a preferred spot for pretty neighborhood engagements in one of many main plazas.

3) What ought to Canadians particularly look out for together with your web site?

When Canadians are on our user-friendly app, they not solely entry a various array of native gives from close by retailers but in addition contribute to a thriving native financial system. It’s a win-win situation: customers get pleasure from factors, rewards, and unique offers whereas supporting their neighborhood companies.

Our app rewards customers for his or her loyalty and engagement in numerous methods. Whether or not it’s via buying at any member of our in depth community of native companies, inviting associates to affix our neighborhood, or actively partaking with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are offered with an area buying map inside the app. This interactive map showcases a variety of buying choices spanning from meals and drinks to distinctive items, top of the range perfumes, important private care objects, tempting sweets, auto retailers, hair salons, and far more, making their native buying expertise rewarding, handy, and pleasant

4) What are you engaged on going ahead?

We’re at all times striving to introduce new empowering instruments for each our retailers and shoppers. We imagine within the energy of neighborhood, the place everybody shares the identical objective of supporting native companies and sustainability. As our community continues to develop, we’re centered on offering retailers with useful advertising insights to assist them make knowledgeable choices based mostly on knowledge. Moreover, we’re addressing key challenges confronted by these retailers, akin to discovering gifted people, enhancing their e-commerce capabilities, and increasing their neighborhood outreach efforts.

From the buyer’s perspective, we’re dedicated to enhancing their expertise by including extra partaking instruments. This contains providing extra rewards, offering entry to a wider vary of retailers inside our community, and serving to them get monetary savings via our unique gives and offers. By repeatedly bettering and increasing our platform, we purpose to create a win-win scenario the place each retailers and shoppers profit from being a part of our neighborhood.

5) Do you might have any ideas?

Pointsgram originated from a transparent want: native retailers missing digital help and a big inhabitants eager on native buying but in addition searching for financial savings. With a vibrant & wholesome shopper tradition, the native buying market holds immense potential. Let’s collaborate to raise native buying to new heights.

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