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Sunday, March 8, 2026

EP #534 The Step-by-Step Technique Behind a $1M Kickstarter Launch


What should you might scan, type, and catalog your whole buying and selling card assortment in minutes?

That’s precisely what Jonathan Domanus got down to construct when he created CardMill, the world’s first automated scanner and sorter for buying and selling card video games like Magic: The Gathering, Pokémon, and Yu-Gi-Oh!.

On this episode of the Crowdfunding Demystified podcast, you’ll hear the story of how Jonathan went from tinkering with cardboard, Legos, and a Raspberry Pi to launching a Kickstarter that has already surpassed $2 million in funding.

He shares what it was prefer to go reside (and hit his funding objective in simply 24 minutes), the late nights spent constructing neighborhood one remark at a time, and why authenticity has been his largest advertising and marketing weapon.

You’ll uncover:

  • The advertising and marketing technique that helped Jonathan entice 4,000+ backers
  • The stunning function authenticity performed in his success
  • How he saved his neighborhood engaged main as much as launch
  • What it feels prefer to smash a funding objective in simply 24 minutes

Whether or not you’re a sport collector, an aspiring inventor, or somebody planning a crowdfunding marketing campaign, Jonathan’s story is a robust reminder that large concepts usually begin small—and with the right combination of ardour and persistence, they will resonate with hundreds of backers worldwide.

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