Again in July, once we introduced Indiegogo’s acquisition by Gamefound, we promised you a stronger platform utilizing the most effective crowdfunding tech on the earth, delivered in file time.
That first announcement sparked a variety of enthusiasm, but it surely didn’t cowl the main points. Right this moment, we’re able to get into an important ones.
This submit is written for creators, whether or not you’ve launched on Indiegogo earlier than, are working a marketing campaign now, or are contemplating us for the long run. A devoted submit for backers will observe at launch, highlighting all of the methods the brand new platform will make supporting campaigns even higher.
After a number of hours of deliberate downtime, the platform will formally transfer onto Gamefound’s know-how on October sixteenth. Sooner, smarter, and constructed to assist creators succeed.
Right here’s a sneak peek on the work-in-progress design for the brand new homepage:
Wish to be among the many very first campaigns on the upgraded platform? Attain out to our crew at launch@indiegogo.com and we’ll allow you to get began.
On this submit, we’ll stroll you thru the whole lot you have to know in regards to the migration, together with:
➤ Updates to our Phrases of Service
➤ A brand new KYC course of for marketing campaign acceptance
➤ The largest advantages of the brand new know-how
➤ Constructed-in Pledge Supervisor & Late Pledge instruments
➤ The retirement of Versatile Funding
➤ How present stay tasks will transition
➤ How InDemand campaigns will transition
➤ Up to date enterprise phrases which can be easier and higher
➤ A full data base and Platform Migration FAQs with extra particulars
Let’s get into it!
Modifications to Phrases of Service
With the platform migration, we’re additionally updating our Phrases of Use, in addition to different key paperwork: the Privateness Coverage and Content material Coverage.
All creators and backers can be offered these updates on the brand new platform, and you may also evaluation the brand new paperwork right here:
➤ Phrases of Use
➤ Privateness Coverage
➤ Content material Coverage
New KYC Course of & Onboarding
As a part of the platform improve, Indiegogo is introducing an up to date Know Your Buyer (KYC) course of. This process, required by our cost companions, ensures funds might be securely paid out and helps shield the neighborhood from fraudulent campaigns.
On the brand new Indiegogo, there can be two ranges of compliance checks earlier than a marketing campaign can go stay:
➤ Platform compliance evaluation: Our inside crew will evaluation your marketing campaign for compliance with the Phrases of Service earlier than your preview might be set stay.
➤ Fee processing evaluation: Earlier than launching, creators might want to present private or firm data for cost verification. This step, dealt with by our cost processor, can take a number of days.
NOTE: When you full the monetary KYC onboarding, you received’t must repeat it—you’ll be capable of use it for future campaigns.
What this implies for present campaigns:
Campaigns already stay on Indiegogo, together with these in InDemand, will switch mechanically to the brand new platform, without having to repeat KYC, and can proceed working as regular. As a result of these campaigns will stay on Stripe as their cost processor, they won’t must repeat KYC.
This course of will apply to ALL new campaigns launching after the migration.
Nation availability updates:
As a part of the transfer to a brand new cost supplier, there can be slight adjustments to the checklist of nations we will launch after the platform improve. Discover checklist right here.
The brand new Indiegogo platform marks a serious development in each performance and complexity, and we’re assured it represents the most effective know-how in crowdfunding right now.
Beginning a marketing campaign might take a bit extra effort than earlier than, however the outcomes of extra funding, higher instruments, and deeper engagement, will greater than make up for it. The admin panel will feel and appear model new, however when you get used to it, you’ll see why this improve is value it.
Listed below are a number of the most necessary new options accessible to each creator:
Superior Analytics & Natural Promotion
➤ Constructed-in analytics that can assist you perceive your backers and optimize your advertising and marketing.
➤ A robust, FREE promotional system that places your marketing campaign in entrance of the backers more than likely to help it, boosting your natural attain.
The Most Superior Checkout
➤ 20+ cost strategies, together with region-specific choices common in Europe.
➤ Dynamic Forex Conversion, decreasing prices for worldwide backers.
➤ Stretch Pay, versatile installment funds at no further value to creators or backers.
➤ Apple Pay and Google Pay for seamless cell checkout.
A Extra Intuitive Mission Web page
➤ Simpler navigation for backers with clearer rewards, add-ons, and stretch objectives.
➤ A built-in instrument that makes it easy to match and choose rewards and add-ons.
➤ A mobile-friendly design constructed for easy looking and pledging.
➤ And extra. There are just too many upgrades to checklist right here, however each change is designed to make the backer journey smoother and extra rewarding.
Pre-Marketing campaign Instruments & Follower Progress
➤ A sturdy pre-campaign web page to construct your viewers earlier than launch.
➤ Feedback, updates, and polls Finish of versatile funding
➤ Follower Items, which enhance marketing campaign followers by a mean of 20% throughout pre-launch.
➤ Computerized notifications for followers while you launch or submit updates.
➤ Flexibility to replace your marketing campaign preview, showcase pledges and add-ons, and extra, so you’ll be able to fine-tune earlier than going stay.
Finale Occasions & Extra
➤ Endgame: the finale occasion that drives a mean 4% extra funding on the end line.
➤ Late Pledge: boosting income by a mean of 65% post-campaign.
➤ Much more instruments like product variants, polls, darkish mode, and superior pledge administration.
And all of that is only a style. This submit focuses on creator advantages, a future weblog will spotlight the numerous new options for backers.
Constructed-In Pledge Supervisor & Late Pledge
Each skilled creator is aware of: ending your crowdfunding marketing campaign isn’t the tip of the journey, it’s just the start.
That’s why the brand new Indiegogo platform features a state-of-the-art Pledge Supervisor that’s been refined over 9 years, trusted by 1000’s of campaigns, and now totally built-in into the platform. It’s examined and constructed that can assist you handle success after funding.
Listed below are a number of the highlights:
➤ Seamless tax assortment: Constructed-in instruments for VAT, state taxes, and extra, so that you don’t need to handle it your self.
➤ Upsells made simple: Permit backers to improve their pledges or add new merchandise within the Pledge Supervisor, serving to you increase extra funding after the marketing campaign.
➤ Late Pledge: Let new backers be a part of after your marketing campaign ends. On common, this characteristic drives 65% extra income post-campaign. Your Late Pledge marketing campaign will proceed to learn from Indiegogo’s natural site visitors.
➤ Transport administration: Versatile fashions that deal with even advanced instances, whereas giving backers the power to replace their addresses and pay for the precise transport they want.
➤ Backer & order administration: Streamlined instruments for buyer help, order adjustments, and exporting information for manufacturing and success.
And that’s simply the beginning. With the brand new Indiegogo, you’ll have a strong, totally built-in system to not solely ship in your marketing campaign guarantees but in addition considerably develop your funding after your marketing campaign ends.
Finish of versatile funding
Whereas most Indiegogo options are being mirrored or upgraded on the brand new platform, one main characteristic can be discontinued: Versatile Funding.
From September twenty fifth ahead, all campaigns will launch with Mounted Funding solely.
This modification is partly as a result of new know-how, but it surely’s additionally a aware choice about the way forward for crowdfunding on Indiegogo. We consider that if a marketing campaign doesn’t attain its purpose, and dangers not delivering, it’s higher to regroup and take a look at once more later than to cost backers with out certainty. (Learn our weblog submit on why you received’t miss versatile funding.)
What this implies for backers:
➤ Normally, backers can be charged solely on the finish of a profitable marketing campaign.
➤ Some cost strategies (equivalent to financial institution transfers) might course of immediately, however these are the exception.
What this implies for present Versatile Funding campaigns:
➤ In case your marketing campaign has already met its purpose, nothing adjustments.
➤ In case your marketing campaign continues to be in progress and has not but met its purpose, will probably be transitioned to a Mounted Funding purpose set at your present funding stage. A banner will clearly inform backers of this modification and show your unique purpose for full transparency.
➤ In case your marketing campaign has not but raised any funds, your versatile purpose will change into your fastened purpose.
Transition of Presently Reside Initiatives
Excellent news: in case your marketing campaign is stay throughout the migration, it is going to switch mechanically, no motion required.
Listed below are a number of necessary issues to know:
➤ Deliberate downtime: Your complete platform can be offline for a brief time frame throughout the transition. Your marketing campaign will even be unavailable throughout this window, so please plan your advertising and marketing and advert spend accordingly.
➤ New admin panel: After the transition, your marketing campaign dashboard can be fully new. You’ll have entry to our full data base and help from Key Account Managers that can assist you alter.
➤ No new cost onboarding required: You don’t want to repeat the cost processing setup. Your course of will proceed on Stripe.
➤ Examine your visuals: As soon as the migration is full, we suggest reviewing your marketing campaign web page. Some visible components may have small changes to look their finest within the new structure.
➤ Reap the benefits of Late Pledge: When your marketing campaign ends, we strongly encourage you to proceed with the brand new Late Pledge characteristic to seize extra funding.
Transition of InDemand Initiatives
Similar to stay campaigns, all lively InDemand tasks will transition easily to the brand new platform. They’ll proceed to obtain orders by way of the brand new Late Pledge characteristic.
New Enterprise Phrases: Easy, Clear, Higher
With the transfer to new know-how, we’re additionally simplifying our enterprise phrases. The outcome: simpler to grasp, extra creator-friendly, and extra backer-friendly than ever earlier than.
Listed below are the highlights:
➤ Flat platform price: 5% on each transaction throughout the platform (whether or not throughout Crowdfunding or in Late Pledges/Pledge Supervisor section).
➤ Flat cost processing price: 3% + $0.20 / €0.20 per transaction, regardless of the place you’re based mostly.
➤ Ideas for creators (not Indiegogo): Backers will not be requested to tip Indiegogo. As a substitute, they’ll have the choice to straight tip your marketing campaign, serving to you attain your funding purpose.
➤ All further providers included: Pledge Supervisor setup, VAT/tax instruments, Stretch Pay, and extra are all lined by the usual 5% price.
➤ No paid placements: All options, together with publication, are natural and freed from cost.
These new phrases take impact on October sixteenth. Till then, the present phrases nonetheless apply.
Information Base: All the pieces You Have to Know
We’re making ready a complete set of assets to information you thru the transition.
➤ Assist Middle (Coming Quickly)
➤ Migration FAQs
This covers an important details about the migration. We all know it is a advanced operation, and whereas there could also be a number of short-term inconveniences, we’re assured that in the long term you’ll love the whole lot the brand new Indiegogo has to supply.
Thanks in your endurance, your belief, and for being a part of this subsequent chapter with us.
See you on October sixteenth!
Be a part of Our Reside Webinar
Have questions? Be a part of us for a stay webinar with Indiegogo CEO Julie dePontbriand and Gamefound COO Maciej Kuc. They’ll stroll you thru the improve, share insights on what’s altering, and reply your questions straight.
📅 Thursday, October 2nd
🕛 12:00 PM ET
REGISTER HERE
Missed the unique announcement of Indiegogo’s acquisition by Gamefound? Catch it right here.