[INTERVIEW] G Adventures – ‘Born in Canada’ marketing campaign

Comfortable Canada Day! Earlier than we start right this moment’s interview, I do know we’ve got not posted in an extended whereas (Sept 2024). Since our 10 12 months anniversary, we’ve got actually scaled again on posting. That being mentioned, you’ll have seen our final 3 posts have been interviews solely. This pattern of interviews solely will most likely proceed for some time, so in case you are , please attain out. Sadly we do not need any present plans to weblog persistently for some time, however who is aware of what the longer term will maintain.

That being mentioned, we’re actually completely satisfied to have David Inexperienced of G Adventures on Canada Day to rejoice collectively. Thanks for taking trip of your busy schedule to share a lot data with us (our longest interview but!), together with particulars relating to your Born in Canada marketing campaign.

1) Please inform us about your self and your function with G Adventures?

After all. I’m David Inexperienced, and I’ve proudly been part of the G Adventures household for over 8 years now. In my present capability, I put on a twin hat, serving as each the Vice President of World Gross sales and Buyer Service Operations, and because the Managing Director for Canada.

One of many issues I actually worth about my function is that there’s no such factor as a ‘typical day,’ which I completely thrive on. I’ve at all times been somebody who welcomes a problem, and the inherent selection in my tasks retains me engaged and energized. It’s not everybody that may say their job is about altering individuals’s lives, and I’m proud to say that’s what all of us do at G Adventures.

As VP of World Gross sales and Buyer Service Operations, I basically oversee how we join with our travellers and guarantee they’ve an incredible expertise from begin to end. This implies all the pieces from ensuring our customer support groups worldwide are top-notch, to working with our journey specialists to get travellers one of the best journeys, and even dealing with issues like air journey logistics.

After which, as Managing Director for Canada, I’m targeted proper right here at residence. I work intently with our journey company companions and assist our incredible Canadian gross sales and advertising and marketing groups, ensuring Canadians have all of the instruments and data they should uncover their subsequent journey with G Adventures. .

2) What’s G Adventures about?

G Adventures is a small-group journey firm providing an unbelievable vary of over 950 distinctive journeys, spanning 100 nations and each single continent. Our goal is to foster real connections for our travellers – whether or not that’s with native communities, wealthy cultures, breathtaking landscapes, or superb wildlife. And, in fact, to make sure they’ve a completely incredible time whereas doing it!

Our founder, Bruce Poon Tip, began G Adventures again in 1990 with the clear purpose of reimagining how individuals expertise the world, and since then, we’ve been on the forefront of small-group journey and neighborhood tourism.

What actually units us aside is our deep dedication to purpose-driven journey. By means of our ‘G for Good’ initiatives, each journey with us straight advantages native communities. We’re very happy with our work with Planeterra, our non-profit companion, which has empowered over 130 neighborhood initiatives globally. We additionally provide our industry-first Ripple Rating, offering full transparency on how a lot of our travellers’ funding straight helps native economies. Additionally, our Timber for Days program has already seen us plant over 3 million bushes – one for each traveller, for on daily basis they’re on tour – demonstrating our dedication to fostering a symbiotic relationship between communities and the atmosphere.

In the end, G Adventures is about extra than simply seeing the world. It’s concerning the profound influence journey can have, not solely on the person traveller but additionally on the communities they go to.

3) Please inform us extra concerning the present promotion beginning right this moment on Canada Day (July 1)?

We’re extremely happy with our Canadian heritage at G Adventures. The truth is, we not too long ago launched our ‘Born in Canada’ marketing campaign to actually rejoice these roots. It really embodies who we’re: born in Canada, and made to journey the world. This implies taking these core Canadian values – kindness, neighborhood, and real connection – and lengthening them into each side of what we do.

We first launched our ‘Sorry Not Sorry’ sale in March. It was only for our Canadian travellers and it was so fashionable, we’re bringing it again! To rejoice Canada Day, this particular provide kicks off on July 1st and runs all month lengthy. Travellers can save 15% on some superb journeys which might embrace exploring the traditional pyramids in Egypt, island hopping by way of vibrant Japan, or possibly even certainly one of my private favorites, Borneo – East Sabah Journey, which is a favorite for those who love wildlife..

We all know Canadians have been by way of lots currently, and that is our means of claiming thanks and sharing some love, from one Canadian to a different!

4) What else can we sit up for with G Adventures?

I discussed the “Born in Canada” marketing campaign, and with that, we simply launched 9 new journeys for travellers to discover extra of Canada. You’ll be able to chase the northern lights with indigenous storytellers at Métis Crossing, Kayak on the fjord in Quebec, or eat your means by way of the Maritimes with native guides who know all one of the best spots. These journeys have been created because of fashionable demand so we’re excited for Canadians to have the ability to discover extra of their very own yard.

Along with that, we additionally simply introduced our return to the arctic, which we haven’t been again to since earlier than the pandemic. These are really once-in-a-lifetime expeditions, full with superb on-board specialists like marine biologists, ornithologists, geologists, and even historians. There are six distinctive itineraries to select from, providing all the pieces from thrilling polar bear recognizing and awe-inspiring whale watching, to getting up shut and private with huge ice floes from the protection of a Zodiac boat.

Now, as a result of these journeys are model new and so extremely distinctive, they aren’t a part of our present sale, however they’re going to promote out quick. So, if an unforgettable Canadian journey or an Arctic expedition is in your want listing, you’ll undoubtedly wish to examine them out quickly!

5) Any closing ideas?

I additionally needed to share one thing actually essential about our journeys: we really have one thing for everybody, irrespective of your age or journey fashion. I usually hear individuals assume G Adventures is usually for youthful travellers, however that’s really not our largest group in any respect.

For instance, our ‘Solo-ish‘ journeys are extremely fashionable, particularly with girls of their fifties and past. These adventures are thoughtfully designed so solo travellers really feel utterly secure and simply make new associates whereas exploring unbelievable locations like the colourful streets of Portugal, the luxurious jungles of Costa Rica, the historic wonders of Peru, or the magical landscapes of Morocco.

Then we’ve got our ‘Nationwide Geographic Journeys.’ These journeys provide upgraded lodging and are good for many who wish to dive deeper into the cultures and habitats we go to. Think about studying about majestic gorillas proper of their rainforest residence, or exploring historic archaeological websites with a real knowledgeable by your aspect – it’s all about enriching your understanding.

On our ‘Native Residing‘ journeys, we provide distinctive experiences like cooking genuine dishes with generational cooks on the Amalfi Coast and when you love the water, our ‘Marine’ assortment might have you ever crusing on a stupendous yacht by way of the Greek islands. Or, for the extra adventurous, our ‘Energetic’ journeys can take you on epic excursions just like the Everest Base Camp Trek.

Whereas we do provide incredible 18-to-30-something journeys, it’s clear we’re a lot extra than simply that. I genuinely imagine that it doesn’t matter what form of journey you’re dreaming of, G Adventures has the proper itinerary for you. And, with our Canada Day sale kicking off on July 1st and operating all month, it’s a incredible time to search out your subsequent unforgettable journey!