[INTERVIEW] Skip and CIBC Develop Collaboration

Right this moment, we welcome again Rachel MacAdam, from [December 13, 2025] From Flights to Meals – Skip and WestJet Group Up, VP of Advertising and marketing at Skip. This comply with up interview introduces an expanded collaboration with CIBC. Thanks Rachel a lot for taking the time to elucidate your growth initiative, it’s at all times good to see corporations staff as much as give extra reward alternatives to shoppers!

1) Welcome again Rachel MacAdam, glad you’ll be able to do a comply with up interview with us on a brand new partnership. What have you ever been as much as since December?

Thanks for having me again! The final time we spoke, we had simply launched our partnership with WestJet. Since then, we’ve actually doubled down on our membership program, Skip+. As Canada’s homegrown supply community, we wish to guarantee we’re delivering much more worth to Canadians. Only recently, we proudly introduced that Skip+ is becoming a member of the TELUS Rewards program as a accomplice perk, providing $0 supply charges on eligible orders to rewards members.

One other large a part of this has been deepening our present relationships—our expanded collaboration with CIBC is an ideal instance of how that’s evolving. We all know individuals need loyalty packages that really match their way of life, however in addition they need experiences that really feel a bit extra particular. That’s why we’re constructing a extra related ecosystem by means of Skip+. It’s in regards to the stability: saving on the on a regular basis necessities whereas unlocking unique perks by means of companions like CIBC, WestJet, and Dwell Nation.

On the similar time, we’ve continued rising our community throughout Canada with new restaurant, grocery, and comfort companions, and investing in new methods to assist Canadians get extra worth from Skip on a regular basis.

2) Final time we mentioned a brand new partnership with WestJet, this time it’s CIBC. Please inform us extra about it?

We’re actually excited to broaden our collaboration with CIBC to supply essentially the most worth to clients by means of a partnership of this sort in Canada. On the finish of the day, that is about delivering significant, on a regular basis worth that Canadians truly really feel of their wallets. Once we first launched with CIBC again in late 2024, the response was very robust. Since then, CIBC cardholders have saved greater than $50 million by means of Skip+, so we knew we needed to go larger. That’s precisely what this new section is: it’s greater than only a trial now. Eligible CIBC cardholders get a free Skip+ membership, which implies $0 supply charges and unique entry to these unique experiences with Dwell Nation, WestJet, and extra companions. Plus, we’ve added a recurring $10 month-to-month voucher to reward buyer loyalty.

What I really like about this partnership is that it isn’t attempting to alter how individuals stay; it’s assembly them the place they already are. Canadians are already utilizing Skip for his or her meals and groceries—we’re simply making these on a regular basis habits much more rewarding and a complete lot extra beneficial.

3) What else can we sit up for with Skip?

Skip is constant to maneuver past simply ‘meals supply’ and is turning into a full-scale comfort and rewards powerhouse. We wish to be sure that each time a Canadian thinks about worth or flexibility, they consider Skip, Canada’s homegrown supply community.

A giant a part of that’s our retail growth. We’ve introduced on companions like Walmart, Loblaw, and Customers Drug Mart in current months, so you possibly can seize every thing from pharmacy necessities to magnificence merchandise simply as simply as a pizza. We’re additionally leaning into partnerships that join with fan communities and cultural moments – like our partnership with the Toronto Blue Jays which options Recreation Day Offers, the place Canadians can get 30% off vouchers for each Blue Jays sport, just by signing up for SMS notifications by texting ‘GAMEDAY’ to 75471. Alongside that, we’re persevering with to construct extra customized gives, loyalty experiences, and member perks by means of partnerships with WestJet Rewards, giving Canadians much more methods to unlock worth of their on a regular basis spending.

We all know Canadians are being way more intentional with their spending proper now. Our aim is to assist stretch these {dollars} additional by making comfort and rewards really feel like one seamless expertise. It’s about serving to Canadians ‘Skip to the great half’ of their day, on a regular basis.

4) Any closing ideas?

Inside the present local weather, loyalty has to really feel helpful each single day. Canadians are searching for packages that ship constant worth, and that’s precisely what we’re centered on with companions like CIBC.

At Skip, our main aim is to assist Canadians Skip to the great a part of their day; whether or not that’s saving cash on on a regular basis necessities, accessing unique experiences, or just saving time. We’re excited to maintain constructing packages and partnerships that meet Canadians the place they’re proper now, making life a bit extra handy.

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