Failure. Lengthy nights. Years with out revenue.
That’s the place Serdar Kilicbay, founding father of Trexo Innovation, began.
Earlier than launching profitable Kickstarter campaigns, he spent years making an attempt to construct a know-how firm from scratch—with no advertising expertise, no crowdfunding data, and little or no cash.
On this episode of the Crowdfunding Demystified podcast, host Salvador Briggman sits down with Serdar to speak about his journey from mechanical engineer to founding father of a number of crowdfunded merchandise.
His first product—a gimbal he started growing in 2015—was presupposed to take six months. As a substitute, it took three and a half years. Throughout that point, he labored 16 hours a day, studying all the things from electronics to produce chains.
Even after profitable a Purple Dot Design Award, the gross sales by no means got here.
That’s when Serdar realized one thing essential:
Awards don’t construct firms. Gross sales do.
So he pivoted.
As a substitute of costly skilled gear, his staff started constructing accessible instruments for content material creators.
A type of merchandise—Trexo Wheels—went on to boost $77,255 on Kickstarter from over 287 backers.
Throughout our dialog, Serdar shared a number of key crowdfunding classes.
You’ll be taught:
- Why THIS advertising asset is all the things (and can fund you quick)
- Methods to construct hype so you possibly can smash your purpose shortly
- The easy framework to WIN earlier than you even launch.
- And way more!
Serdar left creators with one highly effective piece of recommendation:
Don’t plan tips on how to construct the product first. Plan tips on how to promote it.
Don’t miss out on this useful episode of the Crowdfunding Demystified Podcast.