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Monday, May 5, 2025

[INTERVIEW] Journey Enhancements with Extra Rewards


At this time we’re that includes Jennifer Johnson from Extra Rewards, who will share with us some journey enhancement options. Thanks for taking the time to reply our questions Jennifer and searching ahead to what you’re engaged on too! 

1) Please inform us who you’re and what your function is with Extra Rewards?

I’m Jennifer Johnson, Loyalty Director for Extra Rewards and I’m answerable for driving buyer expertise and integrating the enterprise throughout all loyalty capabilities. I’ve beforehand labored in quite a lot of loyalty, partnership and advertising and marketing roles in organizations in Canada and the U.Okay. reminiscent of London Medication, Tesco, Ford Retail and Information UK with particular experience in growing partnerships, loyalty and digital transformation in complicated companies.

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2) What’s Extra Rewards about?

Extra Rewards is one in all Western Canada’s favorite loyalty applications. Tens of millions of members gather factors on their on a regular basis grocery spend at greater than 250 shops together with Save-On-Meals, PriceSmart Meals, Purchase-Low Meals, Nesters Market, High quality Meals, and City Fare, in addition to at lots of of accomplice areas, reminiscent of Panago Pizza, Jim Pattison Auto Group, Speedy Glass, and extra. Our members redeem their factors for rewards reminiscent of free journey, groceries, present playing cards, and extra. It’s our manner of claiming thanks for buying with us!

3) Appears like there have been some latest enhancements to Extra Rewards Journey, Powered by Expedia. How is it totally different from earlier than?

Extra Rewards lately launched the brand new and improved “Extra Rewards Journey, Powered by Expedia” platform, which unlocks an even bigger world of journey for Extra Rewards cardholders. This new partnership means prospects can entry Expedia Group’s in depth breadth and depth of journey stock. And the brand new end-to-end Extra Rewards platform makes it simpler than ever to guide. Utilizing the brand new Extra Rewards Journey, Powered by Expedia platform, cardholders have the selection of paying for journey by factors redemption or on-line cost. Members can redeem any variety of factors they select in the direction of a journey reserving and even earn one level for each extra greenback spent by the platform — that means this partnership not solely unlocks simple journey redemption but additionally a brand new, thrilling solution to earn Extra Rewards factors.

4) What else can we look ahead to?

We’re at all times in search of methods to make the Extra Rewards program much more rewarding for our members. Inside the final 12 months, we now have expanded our in-store redemption choices with the introduction of “Pay with Factors” and launched the brand new partnership with Expedia. But it surely doesn’t cease there. Our short-term roadmap consists of much more methods so as to add worth, personalization, and ease to enhance our members’ expertise. Keep tuned for full particulars, however secure to say we’re very enthusiastic about our upcoming plans and members can count on extra massive issues to return quickly!

5) Any closing ideas?

As Pointshogger demonstrates, there’s a lot selection accessible lately, particularly in the case of loyalty. We’re actually grateful to our prospects for participating with our program and are working onerous to make this system even simpler and higher for them! Being thought-about one in all Western Canada’s favorite loyalty applications shouldn’t be one thing we take frivolously. We’re proud to assist our members get monetary savings and make their {dollars} go additional.

To assist our members get much more worth from this system, we are going to proceed to increase the numerous methods to earn and redeem factors, reminiscent of by our digital provides platform, My Gives, and our expansive accomplice community.

In case your readers need to keep updated on all the purpose ideas and incomes alternatives with Extra Rewards, I like to recommend signing up for our weekly e-newsletter and following us on social media.


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