How COCA leveraged Wirex’s BaaS infrastructure to launch a non-custodial banking product with IBAN accounts, international card issuing, and crypto-native yields.
Key Outcomes at a Look
Government Abstract
COCA is a next-generation challenger financial institution that mixes the simplicity of recent digital banking with crypto-native infrastructure. Once they wanted to scale from fundamental card providers to a full non-custodial banking platform, they turned to Wirex BaaS.
The consequence: a seamless integration that enabled COCA to launch IBAN accounts, international card issuing, and crypto-native yields. All whereas sustaining full consumer management over funds. Inside seven months, COCA grew from 300 month-to-month energetic customers to tens of 1000’s, with a transparent enlargement path into US and Canadian markets.
At a Look
About COCA
COCA is a next-generation challenger financial institution that pays you again. It combines the simplicity of recent digital banking with the facility of crypto-native infrastructure, enabling customers to earn market-leading curiosity on their steadiness and obtain cashback on on a regular basis spending and in style subscriptions—all inside a single, clear, and intuitive app.
Firm Overview
What COCA Provides
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Cell-first banking expertise with Visa card usable on-line and in-store worldwide
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IBAN accounts with worldwide transfers and card-to-card funds
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Market-leading rewards, cashback, and APY on balances
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Full consumer management over funds by way of non-custodial structure
Key Differentiator
COCA’s hybrid mannequin delivers the usability of fintech banking with the management, effectivity, and rewards of blockchain know-how—all with out customers needing to grasp the crypto layer beneath.
COCA needs to get rid of crypto complexity—customers mustn’t even know that we’ve blockchain underneath the hood.
Goal Customers: Digitally native customers, crypto customers, distant staff, and international professionals searching for higher rewards, transparency, and management over their cash.
The Problem
As COCA scaled, the corporate wanted a non-custodial monetary infrastructure that would help full banking performance (playing cards, fiat funds, IBAN) whereas remaining compliant with evolving regulatory necessities. This was important for enabling long-term development with out the structural limitations usually related to custodial banking fashions.
Ache Factors with Earlier Setup
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Card providers solely—no checking account performance
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Custodial storage limiting consumer management and market attain
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No SLA, inflicting operational uncertainty
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Compliance delays and withdrawal bottlenecks
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Person issues round asset management and counterparty danger
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Elevated regulatory and operational complexity
Key Necessities for a BaaS Accomplice
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International card issuing and cost rails
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Robust crypto-fiat interoperability
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Full checking account performance with IBAN
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APY on steadiness for customers
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Non-custodial platform structure
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Ease of integration
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Robust SLA with 24/7 help
The Resolution: Why Wirex
Wirex stood out because of its deep experience in each crypto and conventional monetary providers, with a confirmed observe report in card issuing and funds. The platform’s capacity to natively help each crypto and fiat was essential, it allowed COCA to keep up its non-custodial mannequin whereas providing seamless real-world monetary providers.
Three Pillars of Wirex
Compliance was a decisive issue. Wirex offered ready-to-use regulatory protection, considerably lowering authorized and operational complexity. As a non-custodial answer, COCA minimises consumer knowledge processed and saved to the utmost diploma doable.
The Integration: From Idea to Launch
COCA’s preliminary targets when partnering with Wirex had been clear: speed up time-to-market, simplify regulatory operations, and allow international card and cost performance at scale with out the necessity to construct every thing themselves.
At COCA we wish to give attention to constructing a product—not infrastructure.
Integration Timeline
Partnership Expertise
Wirex acted as a real strategic accomplice, offering hands-on help throughout technical, compliance, and product layers. The group has been at all times involved helping us and bettering the docs and code snippets.
The Impression: Quantifiable Outcomes
Progress Metrics
COCA scaled from 300 MAU (Might 2025) to tens of 1000’s MAU (December 2025) whereas working card exercise on Wirex infrastructure, representing 657% development in simply seven months.
New Capabilities Unlocked
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Full banking performance with European IBANs |
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Visa playing cards usable at 40M+ retailers worldwide |
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Yield integrations by way of Morpho |
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Multi-currency trade capabilities |
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FX income from each card transaction |
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Income resharing throughout APY, FX, card challenge, |
Operational Advantages
Product Focus: Wirex successfully pulled COCA’s roadmap ahead by letting them construct “product” as a substitute of “plumbing.” As a substitute of spending quarters on issuing, accounts, cost rails, and operational tooling, they shipped a materially larger launch (non-custodial banking + IBAN + rewards/yield) and targeted their group on UX, retention, and development.
Scale-Prepared Structure: Wirex BaaS standardises the core primitives (accounts, playing cards, wallets, compliance controls) so COCA can develop from 1000’s to thousands and thousands of customers with out re-architecting. The most important scaling unlock is shifting to a mannequin the place customers management funds programmatically (non-custodial), whereas coverage, limits, and monitoring stay enforceable, so development doesn’t translate into linear operational headcount.
Clear Working Mannequin: Quicker escalation, tighter suggestions loops, and fewer downtime when issues get advanced. Automation by design replaces handbook, operator-driven withdrawals with user-controlled pockets flows.
Buyer Expertise
Right this moment, Wirex already powers the core “on a regular basis spend” layer (international card utilization). With Wirex BaaS, COCA’s subsequent launch upgrades the expertise into true self-banking:
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Non-custodial management of funds (trust-minimised by design)
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IBAN accounts and actual banking performance contained in the app
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Rewarding balances by crypto-native yield integrations, with out the complexity
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International card spending at 40M+ retailers worldwide
Internet impact: Much less friction, extra transparency, and a product that seems like a premium challenger financial institution—however with materially higher economics for customers.
Person Suggestions
Even pre-launch, the response has been unequivocal: customers need ‘banking that pays you again’ with out giving up management. After we previewed the Wirex BaaS-powered roadmap in our AMA, essentially the most requested capabilities had been precisely what this stack allows—non-custodial banking, IBAN accounts, and significant APY on the banking steadiness.
Most Requested Options (Delivered by way of Wirex BaaS)
Non-custodial banking IBAN accounts Significant APY International transfers
Government Perspective
Partnering with Wirex allowed us to construct a very international banking product with full card and account performance, with out compromising on our self-banking imaginative and prescient. Their infrastructure and compliance experience enabled us to scale quicker, cut back operational complexity, and ship a seamless, trust-minimised and extremely rewarding monetary expertise for our customers.
— Vasili Paulau, CEO at COCA
Wanting Forward: Future Roadmap
The partnership between COCA and Wirex is evolving towards deeper integration, new monetary merchandise, and broader geographic protection.
Deliberate Wirex Options
Geographic Growth
With Wirex’s issuing and account infrastructure, COCA has a reputable pathway to increase past their preliminary European focus and put together for future rollouts, together with US & Canada markets—as protection and regulatory readiness align. Extra regional rollouts and new embedded monetary providers are additionally deliberate, together with premium banking tiers.
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Launch non-custodial banking with international card issuing, IBAN accounts, and crypto-native infrastructure.
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Wirex is a world funds platform serving each customers and companies, providing card-based cost merchandise alongside card issuance and banking infrastructure for companions. For finish customers, Wirex gives cost playing cards and banking options designed for on a regular basis spending. For companies, Wirex provides Banking-as-a-Service APIs, card issuance, and cost rails that allow digital platforms to launch compliant, globally accepted card applications. Trusted by over 7 million customers since 2014, Wirex has processed $20 billion+ in transactions throughout 130 nations. As a principal Visa and Mastercard member, it makes crypto spendable wherever, immediately and effortlessly.