Because the yr involves a detailed, we glance again alongside the various BackerKit creators and backers who made 2024 one other banner yr.
Just like the final, this yr we once more noticed exponential progress for our creators, backers, and platform. In comparison with 2023, BackerKit skilled:
- Over 4x progress in tasks launched
- Over 2x progress in funds raised
- 70% progress in new customers
We couldn’t be extra thrilled to see our platform proceed to develop alongside the gifted creators who’re bringing their boldest concepts to BackerKit Crowdfunding and reaching a few of their finest and largest campaigns but.
To have fun these creators, their followers, and the various milestones we’ve marked collectively, we’re itemizing among the most record-breaking moments, rule-breaking improvements, and groundbreaking collaborations that outlined the yr.
We’ll additionally share a few of our newest product developments and what’s forward for 2025.
A yr of record-breaking creators and campaigns
From the largest and most creative crowdfunding tasks to pioneering Collab-Funding campaigns, creators continued to amaze us and their followers in 2024.
Beneath are simply among the boldest creators and and campaigns that formed the yr, and reshaping crowdfunding as we all know it.
Mothership Month Group-Collab by Tuesday Knight Video games
Tuesday Knight Video games introduced the Mothership fandom to BackerKit with the first-ever Mothership Month which ran from Nov. 12 to Dec. 10.
Launching a number of tasks centered on the award-winning Mothership Sci-Fi Horror RPG by Tuesday Knight Video games, Mothership Month was the primary of its type Group-Collab to characteristic a collaboration between a creator and their third-party publishing (3PP) neighborhood.
Collectively they promised “30 days of terror” to the tens of 1000’s of followers and backers who joined in – they usually delivered simply that, and a lot extra.
Mothership Month collectively raised $1,001,068 and now holds the report for:
- 🏆 #1 Highest-funded BackerKit Group-Collab
- 🏆 #1 First Group-Collab to achieve $1 million in funding
- 🔥 #1 Quickest-funded BackerKit Group-Collab, all tasks funded within the first 12 hrs.
- 🏆 #1 Longest Additional time Mode on BackerKit, lasting 2 Days and 27 minutes and elevating $79,825, increasing the full funds raised by 9%. Mothership Month can also be the first Group-Collab to increase into Additional time Mode
Wages of Sin, Tuesday Knight Video games’ Mothership Month challenge, additionally set the next new data for the creator, turning into the:
- #2 Highest-funded Tuesday Knight Video games marketing campaign elevating $483,428, second solely to the Mothership RPG Field Set (2021)
- #2 Highest backer depend for Tuesday Knight Video games at 6,018 backers
Extra Mothership Milestones illustrate the pledge-inducing energy of the Group-Collab.
- 68% web new backer charge: On common about two-thirds (68%) of backers who pledged to a Mothership Month Group-Collab challenge had been model new to that creator. Just below a 3rd (32%) of backers had been a part of the creator’s current e-mail viewers.
- 45% of backers backed multiple (1) challenge and generated 72% of all complete funds raised
- 31% of backers backed 5 (5) or extra tasks, producing 61% of all funds and getting access to the Provide Pod Group-Collab incentive.
- On common, backers pledged to three.39 tasks — over 2x the common quantity of tasks a backer backs every year
- 105 backers backed all tasks
Extra 2024 Collab-Funding successes:
The history-making Phrases of Radiance Leatherbound by Brandon Sanderson, Dragonsteel
A marketing campaign so extremely anticipated, its gravity earlier than and all through the marketing campaign was merely inescapable.
Phrases of Radiance Leatherbound by Brandon Sanderson / Dragonsteel Leisure grew to become probably the most funded marketing campaign on BackerKit, elevating a whopping
$23,756,818 in funding with the help of 102,089 backers.
- #1 Quickest to achieve $10m in crowdfunding
- #1 Greatest Day-1 complete in crowdfunding (first 12 hours)
- #2 Most funded crowdfunding challenge of all time
- #2 Most engaged backer neighborhood of any crowdfunding marketing campaign
- #3 Highest variety of backers of any crowdfunding marketing campaign
- And extra..
See all that went behind this historic marketing campaign.
Creators’ Finest Mission Ever on BackerKit 2024
Beneath are simply among the dozens of creators who ran a crowdfunding marketing campaign on BackerKit this yr and scored their finest tasks but.
- MCDM Productions – The MCDM RPG ($4,598,045)
- Steve Jackson Video games – Munchkin Huge Field ($1,313,127) >> See the case research
- Atlas Video games – Ars Magica Definitive Version ($841,123)
- Goodman Video games – Caverns of Thracia Legendary Journey 5E+DCC ($654,928) >> See the case research
- Two Little Mice – Family – Welcome to the Backyard (€530,124)
- RoaminBison – Weighted Wonders – Weighted & Warmable Dragon Plush ($525k and climbing!) Now stay and on tempo to turning into the largest plushie challenge of all time.
- LittleSofts – Comfortable-Alongs Plush Backpacks ($306,505)
- Shadowlands Video games – Scions of the Darkish Goddess ($239,250)
- Jason Furie x Skinner – Realm Runners ($207,763)
- Chimera Bunny – Frog Bag assortment + bug stickers ($179,901)
- Billie Bust Up – Billie Bust Up: Orchestra Version ($169,642)
- SugaryCarousel – My emotional help Sugarbell Friends ($150,410)
Associated: Uncover extra record-breaking creators on BackerKit
A yr of groundbreaking collaboration
This yr we unveiled Collab-Funding–a brand new option to crowdfund discovered solely on BackerKit. Now you may associate with one or a number of creators to launch greater and higher campaigns, collectively.
Be it by way of Cross-Collabs, Group-Collabs, or Topias, creators of all kinds and sizes are launching collaborative crowdfunding campaigns which might be constantly seeing outsized returns, like:
Extra followers: Collab-Funding options facilitate and automate cross-promotion and discovery. On common about two-thirds (68%) of backers who pledged to a Mothership Month Group-Collab challenge had been model new to that creator.
Extra funds: Collab-Funding spurs multi-project pledging. 50% of Pintopia 2024 backers pledge to multiple challenge, and 31% backed 3 or extra. For Cross-Collab tasks, the share of overlapping backers pledging to each campaigns have reached as excessive as 80%.
And far more enjoyable: Collab-Funding tasks usually tend to fund, and creators who take part usually tend to Collab-Fund once more. Initiatives which might be a part of a Topia, Group-Collab, or Cross-Collab exhibit a 95%+ success charge. Half (50%) of all Pintopia 2024 creators are coming again to launch once more in Pintopia 2025 this January.
2024 additionally marked the yr when Backerkit launched and hosted extra Topias than ever earlier than.
Pintopia 2024 introduced over 100 creators to launch enamel pin tasks and collectively raised almost $1M. We then launched Comictopia and Booktopia later within the yr which collectively raised over $800k.
Comply with the Topias launching in early 2025
- 💖 Pintopia 2025 is again for a third straight yr with almost 200 enamel pin creators – the largest batch of creators to this point – all launching collectively on January 25. Comply with Pintopia now.
- 🎲 Pocketopia 2025 is the primary is our model new Topia occasion launching on March 13 centered round transportable, easy-to-learn tabletop and TTRPG tasks.
New Collab-Funding options to strive now
Working carefully with this yr’s batch of pioneering creators, we’ve made enhancements in simply the previous few months that make Collab-Funding simpler than ever to attempt to extra highly effective to run. Now you may:
Uncover and invite really helpful creators to Cross-Collab. We’ve constructed within the potential to view high really helpful creators with whom you may collaborate with primarily based on a number of standards – together with backer viewers overlap, challenge class, and extra.
When you’ve discovered a creator you want, click on the “Request Collab” button which sends an automatic message requesting a collaboration with that creator. When the collaboration is accepted, each creators obtain an e-mail with each other’s contact information to kick off their Cross-Collab planning.
Strive it now: BackerKit Crowdfunding creators can click on on the Cross-Collab tab within the left nav to discover really helpful creators. Have but to enroll? Get your free BackerKit account.
Allow Group-Collab Additional time Mode. If one challenge within the Group-Collab goes into Additional time, all tasks within the Group-Collab lengthen previous their unique finish time and maintain going so long as backers maintain pledging to not less than one of many tasks and not using a ten-minute lapse. Mothership Month enabled Additional time Mode and the pledges stored pouring and tipped them into the $1M threshold.
Automate Cross-Collab Emails. Now give and achieve publicity to and out of your Cross-Collab associate with out ever lifting a finger. BackerKit will now e-mail any backers who pledge to solely one of many Cross-Collab tasks that options the opposite Cross-Collab associate challenge and reminds them of the Cross-Collab incentive they’ll obtain in the event that they again the opposite challenge.
Associated: Uncover the three methods you may strive Collab-Funding at the moment.
A yr of rule-breaking innovation
Crowdfunding was as soon as a strictly solo endeavor, till we launched Collab-Funding and supplied creators the flexibility to crowdfund collectively.
Different key options we launched this yr continued to bend and even break crowdfunding guidelines, permitting creators to interrupt into their finest campaigns but.
Listed here are only a few releases that challenged the established order:
Additional time Mode extends your marketing campaign previous its deliberate finish time if, and provided that, your backers maintain pledging. The suspenseful finish has proven to spike last-minute pledges bringing last-minute backers alongside for a ultimate runaway Backer Prepare that climbs to the highest of your marketing campaign’s true most. Additional time Mode is barely out there on BackerKit.
Mothership Month was the primary Group-Collab to increase into extra time spanning 48 hours and 27 minutes and serving to the Collab-Fund cross the $1 million mark. Mothership Month now holds the longest Additional time Mode on BackerKit – a report that was damaged 3 times in 2024 by three completely different creators.
Pay Over Time permits backers to stretch their pledge quantities throughout a number of months, and in contrast to different crowdfunding platforms that provide delayed cost choices that will cost curiosity, BackerKit Pay Over Time is 100% interest-free.
We’ve discovered that tasks which have BackerKit Pay Over Time enabled have a median pledge quantity 32% larger than tasks that don’t.
At present we’re glad to announce that Pay Over Time is now out there to arrange for any challenge. Go to the Cost Setup tab within the BackerKit dashboard to get began.
Trivia Challenges and Leaderboards gamified your marketing campaign, permitting you to launch a team-based campaign-long trivia battle to maintain backer pleasure and engagement excessive all through all the challenge.
Brandon Sanderson’s Phrases of Radiance marketing campaign was the primary to include this and it’s one of many options that helped them drive the #1 highest-engaged backer neighborhood throughout all Dragonsteel campaigns.
Take a look at our 2024 product updates to see all of the notable releases this yr.
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And that’s a wrap on our most fun yr but. Thanks for an unbelievable yr of campaigns, collaboration, and creativity.
Right here’s to the whole lot you’ll create and obtain in 2025! Glad holidays and an impressed new yr from all of us at BackerKit.
What’s going to you launch subsequent? Let’s take crowdfunding to the following stage. 🚀
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