[INTERVIEW] From Flights to Meals – Skip and WestJet Staff Up

Skip (a.okay.a Skip the Dishes) and WestJet have taken a step in the direction of linking their loyalty applications collectively. At this time, we have now the chance to study extra from Rachel MacAdam, VP of Advertising at Skip relating to this new partnership. Thanks for taking the time to reply our questions Rachel!

1) Please inform us about your self and your function with Skip?

I’m Rachel MacAdam, Vice President of Advertising at Skip. I’ve spent my profession championing best-in-class buyer experiences and reshaping loyalty applications in Canada, and at this time I lead the workforce accountable for Skip’s model, buyer technique, and our quick–rising loyalty ecosystem.

My function is admittedly about shaping how Skip reveals up for Canadians each day – from the emotional resonance behind our Skip to the nice half model promise, to the partnerships and applications that ship significant worth and comfort. It’s an extremely thrilling time for Skip. We’ve advanced from a meals supply app right into a purpose-led comfort platform that helps Canadians get what they want, once they want it. And I get to work with an incredible workforce that brings that imaginative and prescient to life.

2) That is the primary likelihood we have now to interview somebody from Skip. Please inform us about Skip?

Skip is Canada’s homegrown supply community, based within the Prairies and now serving greater than 450 cities and cities throughout the nation. What started as an area start-up in 2012 has now remodeled right into a Canadian tech success story – connecting hundreds of thousands of Canadians with extra that fifty,000 eating places, grocery, comfort, and retail companions.

Our mission is easy: empower on a regular basis comfort. Whether or not that’s dinner on the desk, groceries for the week, or on a regular basis necessities you want proper now, we need to assist Canadians ‘Skip to the Good Half’ of their day.

At our core, we’re a proudly Canadian model centered on bringing extra pleasure, ease, and worth to the folks and communities we serve.

3) Please inform us extra about this Flights to Meals – Skip and WestJet Staff Up initiative?

Flights to Meals is the newest step in our expanded partnership with WestJet – and it’s one thing we’re actually enthusiastic about. Collectively, we’ve linked Skip and WestJet Rewards so Canadians can earn and redeem WestJet factors with Skip.

For the primary time, WestJet Rewards members can redeem their factors straight by means of Skip, and use them for on a regular basis necessities: grocery, pharmacy, retail, eating places – you title it. And each qualifying Skip order earns WestJet factors that may go in the direction of flights or holidays.

In a difficult economic system, loyalty factors matter greater than ever. This partnership offers Canadians actual, on a regular basis spending energy – whether or not they’re saving for his or her subsequent journey or protecting the price of dinner tonight. And with perks like 500 WestJet factors upon linking, six months of free Skip+ – a membership program with $0 supply charges, decreased service charges, and unique perks – and ongoing “WestJet Wednesday” challenges within the app, we’re providing comfort and worth in a method that actually meets Canadians the place they’re at this time.

4) What else can we look ahead to with Skip?

We’re persevering with to evolve Skip right into a broader comfort platform – one that really displays the rhythm of Canadian life and gives enhanced worth for patrons. A number of areas you’ll see extra of:

• An expanded loyalty ecosystem: Skip’s partnership with WestJet is just the start. We’re constructing deeper, extra related experiences with companions throughout journey, leisure, and monetary providers, giving Canadians extra methods to earn, redeem, and unlock worth.
• Class progress: meals supply will all the time be on the core, however we’re leaning additional into grocery, comfort, and retail, serving to folks get what they want once they want it.
• Growth of nationwide and unique launches: with new restaurant and retail companions like Dollarama and Walmart becoming a member of Skip, we’re strengthening our function as a go-to for Canadians to search out on a regular basis worth by means of native and international favourites.
• Leaning into our Canadian DNA: we lately labored with Seth Rogen on a brand new advert spot round our model promise, ‘Skip to the nice half,’ and we’re excited to proceed investing in nice Canadian expertise to assist deliver Skip’s story to life. In the end, every thing we do ladders again to serving to Canadians Skip to the nice half – with pace, worth, persona, and a way of pleasure.

5) Any closing ideas?

At Skip, we all know that comfort isn’t nearly supply – it’s about creating moments of ease, delight, and connection in folks’s on a regular basis lives.

Our partnership with WestJet is a superb instance of how we’re considering otherwise about worth and loyalty, and there’s far more forward.

We’re excited to maintain bringing Canadians extra methods to Skip to the nice a part of their day – whether or not that’s nice meals, on a regular basis necessities, or their subsequent trip.